Corporate Marketing
From corporate brand positioning to influencers programs and trade shows events, corporations must completely integrate their marketing processes to fully realize growth potential and profitability. Corporations successful at integrating their marketing structure demand clear understanding of roles, responsibilities and objectives at each organizational level. Success depends also on developing marketing strategies that improve targeting accuracy at the local, regional, national and international levels. With 10 years of experience at Nortel Networks and as a former senior consultant at a global PR company, Ernesto Ortiz leads Americas Communications’ Corporate Marketing practice.
Ernesto helps companies in many ways: first by building and maintaining a corporation’s image and brand, thereby establishing the foundation for a strong corporate marketing strategy; then by facilitating communication and knowledge sharing throughout the organization; and third by implementing a regional or global brand planning process. Additionally, Ernesto coordinates marketing functions under a centralized CMO and employs marketing performance measurements that guide refinement of integrated marketing strategies.
