Social Media
As stated in a recent article in The Economist,“The rise of the internet and social media has given PR a big boost. Many big firms have a presence on social-networking sites, such as Facebook and Twitter, overseen by PR staff. PR firms are increasingly called on to track what consumers are saying about their clients online and to respond directly to any negative commentary.”
Through the expertise and guidance of Carlos Cardona, Americas Communication is ready for the challenge of helping you and your company participate in this multidirectional conversation. We ensure that you will use it to the best competitive advantage by promoting your products/initiatives or identifying and controlling early issues before they grow into costly crises.
Americas Communications understands that the traditional media approach alone is no longer adequate for marketing to today’s “wired” consumers, and that the most effective use of communications to achieve business goals is to combine the strength of one-on-one relationships with journalists with the power of virtual communities--- and their multidirectional messages -- through well-chosen social media tools.
